Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.
Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.
Here are a few of the key metrics to track that will help you measure success and determine ROI:
How much does it cost you to acquire a new lead on any given channel?
Knowing the cost to…
Deciding to hire a digital marketing agency is easy.
The hard part is deciding which digital marketing agency to hire.
In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none.
Which… is what makes choosing the right digital marketing agency so tricky.
However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations.
By John Munuve| 6 min read
Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play.
These are the big guys — like search engine optimization (SEO), digital advertising, social media marketing, the list goes on. And each category represents a specialty of its own along with a unique set of skills and best practices. In other words, what happens in SEO is very different than what happens in digital advertising.
For this reason, it’s not easy to…
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months for your business.
2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.
If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.
In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many…
Are you thinking of starting an online store? Not sure whether you should use Shopify or WooCommerce?
Shopify and WooCommerce are the two top eCommerce platforms in the world each with their own pros and cons.
As a business owner, choosing the right eCommerce platform that fits your business needs is crucial for your success.
In this guide, we will show you a detailed comparison of Shopify vs WooCommerce. The goal is to break down their advantages and disadvantages to help you choose the best option for your eCommerce store.
Before we start with our in-depth comparison of the two…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic.
Blockchain is emerging into the technology market these days and transforming the way we have been doing the online transactions lately. …
Clickable.bio for Instagram is a new feature for Social Marketing Pro that helps SMBs drive traffic from their Instagram gallery to their website or online store so they can capture more qualified leads, convert these leads to customers, and grow their business. Clickable.bio turns Instagram posts into a gallery of images that redirect to your client’s online store or website.
The main goal of any marketing effort is to generate more revenue for your client’s business. …
If your store has a large number of products, it becomes difficult to edit, update as well as manage those products individually. For example, if you have products with lots of variations, it is a difficult task to update all the attributes and variations to the products. This Bulk Edit plugin helps to do the bulk editing job easier with a lot of bulk editing options and support for any product related properties.
Here are some of the major highlights of this plugin:
Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy.
For example, you can use your PPC data to quickly get insights that will carry over to organic search, saving yourself tons of time and money in the process.
An AdWords campaign can be set up, activated, and driving traffic at scale in a single afternoon, while SEO can take up to 12 months to start…