Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.

Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.

Here are a few of the key metrics to track that will help you measure success and determine ROI:

CPA — Cost Per Acquisition

How much does it cost you to acquire a new lead on any given channel?

Knowing the cost to…


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Deciding to hire a digital marketing agency is easy.

The hard part is deciding which digital marketing agency to hire.

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none.

Which… is what makes choosing the right digital marketing agency so tricky.

However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations.

But first…


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By John Munuve| 6 min read

Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play.

These are the big guys — like search engine optimization (SEO), digital advertising, social media marketing, the list goes on. And each category represents a specialty of its own along with a unique set of skills and best practices. In other words, what happens in SEO is very different than what happens in digital advertising.

For this reason, it’s not easy to…


With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months for your business.

2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.


If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.

In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many…


I’m always late to post my content & keeping up with the engagements — says Wangechi

For the last few years SaaS (Software As A Service) products have been penetrating Kenya, coming to realize the hype in the market has not been a top tier as it seems. With marketing agencies running up & down to fetch SME’s yearning for growth on the socials, their delivery model has been as odd as we forgot about the Posta Kenya.

We came through after a few years of research on the low, a new model for new businesses is finally here.

Forget…


It is nearly impossible for businesses in some African countries to receive money from PayPal. While the payments giant has not given reasons why this is so, speculation hints at factors like insufficient regulation and poor banking security in said countries.

That might be a thing of the past for some businesses, as African payments company Flutterwave today is announcing a collaboration with PayPal to allow PayPal customers globally to pay African merchants through its “Pay with PayPal” feature.

Via this partnership, African businesses can connect with the more than 377 million PayPal accounts globally and overcome the challenges presented…


Founded in early 2020, the year that awakened the dormant business ideas. 3techagency had an idea that would transform the way digital marketing operations are undertaken in Kenya. The digital marketing industry in Kenya has been valued at $60 million dollars as of the year 2020.

Most businesses are embracing the art of internet marketing & advertising to grow their business & expand their market reach, these has seen a 40% growth of digital marketing agencies in Kenya.

As 3techagency we won’t brag as the best digital marketing agency in Kenya but we can brag as the First All-in-One Digital…


A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, website, search engine optimization, and social media. Here are tips to get you going.

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2…


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The 4 most essential social media apps

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now.

They are:

Let’s be honest: If you aren’t using them, are you really a social media marketer?

If you already know about these apps, feel free to skip to the tools section. If not, let’s dive in.

1. Facebook

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