Getting new customers is one of the biggest challenges that businesses face on a daily basis. Marketing plays a critical role in attracting new customers to your company, but many small business owners struggle with deciding whether they should do the marketing themselves or get outside help. Business owners often…

Would you like to be treated like a commodity, have a high cancellation rate, no client loyalty, and get paid the lowest price possible? (I know you do!) Then just follow my simple four-step plan: Offer a valuable service to your clients. Whenever a client cancels or switches to another…

Some people venture into entrepreneurship knowing what industry they want to conquer and what type of business they want to start. However, for many new entrepreneurs, it can be difficult to figure out how to start a business and exactly what kind of business is the best choice. …

“Give me a home among the gum trees, with lots of plumb trees, a sheep or two…” I used to love that song when I was a kid. As I started out to write this blog article my mind automatically jumped to this song and the line “I’ve been around…

HubSpot offers a suite of marketing, sales, and customer service software solutions that can help businesses grow in several ways. Here are a few examples: Attracting more leads: HubSpot’s marketing tools, such as email marketing, social media management, and SEO optimization, can help businesses attract more leads and drive…

These applications will help keep your small business organized, from document storage to business travel. — As a small business owner, you know firsthand how critical it is to stay on top of all your tasks and deadlines. But doing so can be complicated, especially while you’re balancing multiple to-dos simultaneously. However, there are tools to help you. Business organization apps can help small businesses stay…

Looking for the best digital marketing & advertising agencies in Kenya? Just scroll down a bit and check out some of the top Kenya full-service digital agencies & advertising companies which we have curated! It is a well-known fact that almost the entire world is making extensive use of the…

A primer on WooCommerce variations and attributes Sometimes, a product you list in your WooCommerce store will only come in one type. On the other hand, many items will come with various options. Just a few examples include: Clothing that comes in different colors and/or sizes. Furniture and other home goods with various material options. Food items…

Are you thinking of starting an online store? Not sure whether you should use Shopify or WooCommerce? Shopify and WooCommerce are the two top eCommerce platforms in the world each with their own pros and cons. As a business owner, choosing the right eCommerce platform that fits your business needs…