“Give me a home among the gum trees, with lots of plumb trees, a sheep or two…”
I used to love that song when I was a kid. As I started out to write this blog article my mind automatically jumped to this song and the line
“I’ve been around the world a couple of times or maybe more. I’ve seen the sights; I’ve had delights on every foreign shore….”
As I feel like that’s what I/we have done with google ads. We stumbled into AdWords back in 2005 with my first business in the payments/financial services space. Over the…
Are you thinking of starting an online store? Not sure whether you should use Shopify or WooCommerce?
Shopify and WooCommerce are the two top eCommerce platforms in the world each with their own pros and cons.
As a business owner, choosing the right eCommerce platform that fits your business needs is crucial for your success.
In this guide, we will show you a detailed comparison of Shopify vs WooCommerce. The goal is to break down their advantages and disadvantages to help you choose the best option for your eCommerce store.
Before we start with our in-depth comparison of the two…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic.
Blockchain is emerging into the technology market these days and transforming the way we have been doing the online transactions lately. …
Clickable.bio for Instagram is a new feature for Social Marketing Pro that helps SMBs drive traffic from their Instagram gallery to their website or online store so they can capture more qualified leads, convert these leads to customers, and grow their business. Clickable.bio turns Instagram posts into a gallery of images that redirect to your client’s online store or website.
The main goal of any marketing effort is to generate more revenue for your client’s business. …
If your store has a large number of products, it becomes difficult to edit, update as well as manage those products individually. For example, if you have products with lots of variations, it is a difficult task to update all the attributes and variations to the products. This Bulk Edit plugin helps to do the bulk editing job easier with a lot of bulk editing options and support for any product related properties.
Here are some of the major highlights of this plugin:
Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy.
For example, you can use your PPC data to quickly get insights that will carry over to organic search, saving yourself tons of time and money in the process.
An AdWords campaign can be set up, activated, and driving traffic at scale in a single afternoon, while SEO can take up to 12 months to start…
How does online advertising help a local business grow?
Digital advertising increases awareness — it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.
More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend.
“If I were to provide one tip to people who are using social media, it would be this — don’t be afraid of paying for social media reach and clicks.” — Jamie Turner, 60secondmarketer.com
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.
Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.
Here are a few of the key metrics to track that will help you measure success and determine ROI:
How much does it cost you to acquire a new lead on any given channel?
Knowing the cost to…
I’m always late to post my content & keeping up with the engagements — says Wangechi
For the last few years SaaS (Software As A Service) products have been penetrating Kenya, coming to realize the hype in the market has not been a top tier as it seems. With marketing agencies running up & down to fetch SME’s yearning for growth on the socials, their delivery model has been as odd as we forgot about the Posta Kenya.
We came through after a few years of research on the low, a new model for new businesses is finally here.
It is nearly impossible for businesses in some African countries to receive money from PayPal. While the payments giant has not given reasons why this is so, speculation hints at factors like insufficient regulation and poor banking security in said countries.
That might be a thing of the past for some businesses, as African payments company Flutterwave today is announcing a collaboration with PayPal to allow PayPal customers globally to pay African merchants through its “Pay with PayPal” feature.
Via this partnership, African businesses can connect with the more than 377 million PayPal accounts globally and overcome the challenges presented…