“Give me a home among the gum trees, with lots of plumb trees, a sheep or two…” I used to love that song when I was a kid. As I started out to write this blog article my mind automatically jumped to this song and the line “I’ve been around…

A primer on WooCommerce variations and attributes Sometimes, a product you list in your WooCommerce store will only come in one type. On the other hand, many items will come with various options. Just a few examples include: Clothing that comes in different colors and/or sizes. Furniture and other home goods with various material options. Food items…

Are you thinking of starting an online store? Not sure whether you should use Shopify or WooCommerce? Shopify and WooCommerce are the two top eCommerce platforms in the world each with their own pros and cons. As a business owner, choosing the right eCommerce platform that fits your business needs…

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023…

What is it? Clickable.bio for Instagram is a new feature for Social Marketing Pro that helps SMBs drive traffic from their Instagram gallery to their website or online store so they can capture more qualified leads, convert these leads to customers, and grow their business. Clickable.bio …

Bulk Edit Products, Prices and Attributes If your store has a large number of products, it becomes difficult to edit, update as well as manage those products individually. For example, if you have products with lots of variations, it is a difficult task to update all the attributes and variations to the products. …

Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy. For example, you can use your…

How does online advertising help a local business grow? Digital advertising increases awareness — it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts…

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that…