How Ad Intelligence Can Improve Your Ad Performance

3techagency Inc
6 min readSep 11, 2024

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In today’s volatile economy with decreasing consumer spending, retailers and brands need better insights into their advertising performance across major platforms like Google, Amazon, Facebook/Instagram and others. These are essential for staying ahead of the competition and maximizing Return on Ad Spend (ROAS).

Ad Intelligence provides digital marketing managers, merchandising managers, and ad agencies with intelligence into their ads so they can understand why their ad performance is getting better or worse.

With Ad Intelligence, you can see how your ads are performing against your competitors, track your Ads ROI, and make informed ad research based decisions to positively impact Google ad campaign performance. With rich ad intelligence, you gain visibility into competitive trends and your performance on the Google SERP page, Google Shopping ads, Google Text ads and others. Leading brands and agencies that use our products note that their Google adwords reports don’t offer this type of ads intelligence that is vital for them to deliver exceptional ROAS on their Google ad brand and non brand campaigns.

What is Ad Intelligence?

Ad Intelligence is the practice of leveraging real-time data and insights from competitor advertising campaigns to optimize various aspects and gain a competitive edge, ultimately increasing the Return on Ad Spend (ROAS) for paid ads. Beyond just performance results, Ad Intelligence provides detailed visibility into competitors’ ad titles, pricing, promotions, discounts, shipping options, reviews, ratings, and rankings. This granular data is crucial for understanding changes in click-through rates (CTR) and improving campaign performance.

Incorporating this information into your Google advertising campaigns can significantly enhance overall performance, boosting ROAS. Ad Intelligence, as part of the 3techagency search intelligence tools, offers multi-dimensional data on ad campaign performance across Google text ads, Google Shopping ads, Amazon, Facebook/Instagram, LinkedIn and other platforms, spanning various regions, time zones, and devices.

Why is Ad Intelligence Important for Brands and Retailers?

To excel in digital marketing, brands and agencies must have a deep understanding of their own and their clients’ advertising efforts across various formats, marketplaces, display ads, shopping ads, text ads, local map ads, and more. Analyzing performance by category, location, device, and time period allows marketers to develop optimized strategies and improve results.

However, having access to extensive data is not sufficient. Marketing managers need curated data that is presented clearly, enabling them to make informed decisions. A robust Ad Intelligence platform, like the one provided by 3techagency, serves as a valuable resource for brands, retailers, and agencies, helping them address key questions that enhance overall ad program performance across platforms such as Google Shopping, Google Text Ads, Bing, Amazon, Walmart, and more.

Six Critical Questions Ad Intelligence Helps Answer:

  • Are my campaigns performing to the best ability?
  • What special offers and promotional trends are prevalent in your category?
  • Has your ad rank or position fluctuated over time?
  • Is your ad price competitive compared to your competitors?
  • How are ad extensions like reviews, ratings, shipping, and returns utilized in your competitive landscape?

Benefits of Ad Intelligence for Search Marketers

Ad Intelligence provides SEO and SEM managers with detailed data and insights on paid and organic ad visibility, the competitive landscape, and shopper behavior trends. Many Paid Search practitioners report that Google Ads lacks the granularity needed for effective decision-making, especially with the introduction of new automation features. A comprehensive Ad Intelligence tool from 3techagency offers unique features that are missing from standard Google and Bing advertising reports. This enhanced visibility enables search marketers to make data-driven decisions, driving improvements in key areas, including:

  • Visibility across all SERP ad formats and marketplaces, geographies, and devices
  • Real-time ad trends and fluctuations on various platforms
  • Monitoring and measuring Share of Voice (SOV)
  • Insights into the 4 Ps of Marketing for emerging competitors
  • Brand insights to evaluate the performance of different channels, creatives, and placements
  • Identifying advertising opportunities to grow market share
  • Data-driven ad budget optimization strategies
  • Insights into the eCommerce shopper’s journey

Ad Intelligence allows you to conduct ads research and gain real-time data on various ad formats, such as:

  1. Text Ads
  2. Google Shopping Ads
  3. Local Ads
  4. Local Map Ads
  5. Display Ads

Example Applications of Ad Intelligence for SEO and SEM Managers:

  • Google Shopping Product Title Optimization to Boost Ad Performance
  • Maximizing ROAS on Google Shopping
  • Enhancing Google Ad Impact with Regional Ad Intelligence
  • Improving Google Ads Campaign Performance with Ad Intelligence

Ad Intelligence Case Studies:

  • Health & Beauty Brand: Increased Clicks by 20%
  • 33% Reduction in Ad Spend
  • $52K Estimated Savings for Reallocation

How Ad Intelligence Benefits Marketers Beyond Advertising

The 3techagency Ad Intelligence platform provides marketers with access to competitors’ top-performing ads, including insights into their effectiveness, content, pricing, promotions, ratings, reviews, and more. This resource is invaluable for both agencies and brands, offering a comprehensive understanding of the competitive landscape. Additionally, the platform offers pricing insights and reports on competitors’ advertising strategies, which can be used to develop new strategies and gain a market edge.

The platform also provides insights into the usage and performance of Google Shopping ad extensions within your category. By optimizing ad extensions, advertisers can improve quality scores and ad rank while gaining a deeper understanding of sales trends, price fluctuations, and promotions on Google Shopping.

Ad Intelligence Capabilities Provided by 3techagency

Ad Content Analysis
Digital Ad Intelligence tracks and analyzes top-ranked ad content, offering insights into factors influencing ad impressions and positions. This feature helps optimize your ad content and improve your Ad Quality Score by monitoring various ranking factors like product titles, images, prices, reviews, promotions, and local inventory ads across regions.

  1. Keyword Identification
    Consistently analyzing keywords is essential for maintaining ad visibility in a competitive marketplace. Ad Intelligence helps optimize your campaign’s performance through data analysis, allowing you to identify negative keywords to exclude and opportunity keywords with low competition but high search volume. This enables you to enhance your advertising strategy and achieve better results.
  2. Competitive Intelligence
    Leveraging Ad Intelligence gives you a strategic advantage by providing insights into competitors’ advertising plans and spending. You can monitor competitors’ share of voice, track market share, growth trends, and rank trends over time, refining your ad strategy to seize opportunities and compete more effectively.
  3. New Pricing Opportunities
    Ad Intelligence provides detailed competitive insights, including pricing information and product price distribution. This data helps you analyze promotional dimensions like sales and other offers, empowering your advertising strategy and helping you identify new pricing opportunities to drive better results.
  4. Minimum Advertised Price (MAP) Violation Monitoring
    Ad Intelligence platforms monitor MAP violations by assessing seller prices across multiple channels. Using MAP monitoring software, you can track your product prices and identify resellers violating MAP pricing, enabling you to take action against violators.

Unique Insights Provided by 3techagency

Text Ad Insights

  • Visibility: Gain insights into your Google text ads’ performance, including average rank, above-the-fold and below-the-fold visibility, ratings, and reviews. Track your and competitors’ positions daily for any keywords and understand competitor ad strategies and how they change over time.
  • Opportunity: Get a comprehensive overview of competitors’ text ads’ share of voice and your growth opportunities, such as budget-saving keywords, missing keywords in text or shopping ads, and competitors’ ad strategies.

Google Shopping Ad Insights

  • Visibility: Obtain a detailed overview of your Google Shopping Ads campaigns, including performance and visibility scores on top products by category and keyword, average price, reviews and ratings, price drops, sales products, and the use of free shipping features.
  • Merchandising: Research competitor use of sale annotations, shipping annotations, and local inventory ads. This capability helps you analyze ratings and reviews by category, keyword, and visibility above or below the fold.

Conclusion

Advanced Ad Intelligence can elevate your advertising strategy and give you a competitive edge. The 3techagency Ad Intelligence tool provides valuable advertising research data, offering deep insights into your advertising ecosystem. By leveraging rich ad research data across Google properties and other platforms, you can create differentiated ads, optimize pricing and merchandising decisions, achieve exceptional ROAS, and outperform your competitors.

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